- Julie Rey, Head of Region - Africa & Asia-Pacific, Com World Series, Informa Telecoms & Media
Conference Agenda
CONFERENCE DAY ONE: Tuesday 3rd June 2008
Strategic Plenary: Examining the Developments in West & Central Africa's Communications Market
08.00 Registration and Coffee
Introduction by Informa Telecoms & Media and Speed Networking
09.00
Opening Remarks by Chairperson
09.15
Opening Keynote Session
Examining the Developments in West & Central Africa’s Communications MarketExamining how established international operator groups are evolving their strategy to secure their foothold in the region
09.20
- Future plans for the group’s expansion in the region: are there plans to enter new markets?
- Facing competition from new entrants and smaller players such as ISP: how can large operators respond?
- Using new technologies to provide new services and benefi t from convergence
- Making use of the regional presence to provide improved services and improve business models
- Bayo Ligali, CEO, Celtel Nigeria
Expanding a group’s presence in West & Central Africa: What are the opportunities and how to grab them?
09.45
- Examining MTN’s foothold in the region and its plans for growth
- How to position the group in a market dominated by large international operators?
- Which markets are most attractive for new entrants and what are the future opportunities?
- Christian de Faria, Vice President - West & Central Africa, MTN Group
Market overview: Market developments and growth forecast for West & Central Africa’s communications market
10.10
- Examining the subscription numbers and penetration levels in the region
- Forecasting future trends and what will affect the markets in the coming years
- Assessing the level of competition between mobile operators, fi xed-line operators and wireless service providers
- Thecla Mbongue, Research Analyst, Informa Telecoms & Media, UK
Coffee Break and Exhibition Visit
10.35
Official Address:
11.35
The importance of telecommunications in Nigeria’s economic and social development
- John Ogar Odey, Honourable Minister for Information and Communications, Nigeria
Evolving regulatory frameworks to encourage the creation of a dynamic communications market in the region
12.00
- Re-defining the role of the regulator as markets come closer to maturity in the region: is a new approach needed?
- Examining how technology neutral licensing is affecting the communications market and how the model can be extended to the rest of the region
- Finding the right balance between a regulatory framework that creates a dynamic market and protecting the consumers’ interests
- Nnamdi Nwokike, Executive Secretary, WATRA - West Africa
TELECOM REGULATORS ASSOCIATION
Special Focus on Nigeria: Evolution and growth trends in the region’s largest communications market
12.25
- Examining the evolution of Nigeria’s communications market towards more consolidation and convergence
- Why is Nigeria at the forefront of technology and regulatory innovation?
- Anticipating future growth in the country and which players will dominate the market in the years to come
Networking Lunch and Exhibition Visit
13.00
Stream A: Wireless Broadband
Chaired by Matthew Reed, Editor – Middle East & Africa Wireless Analyst, Informa Telecoms & Media
Examining the development of wireless broadband in the region
14.30
- Evaluating the needs for wireless broadband: who are the customers and what are their requirements?
- Examining the types of companies providing wireless broadband services, and the opportunities for new entrants
- Anticipating future needs and planning forward to fulfi l them
- Patrick Kouame, CEO, Alink Telecom Group
Assessing the optimum technologies for the effective provision of broadband access in WCA
14.55
- Examining the technologies available for the development of broadband
- Is international connectivity suffi cient for the delivery of high-speed broadband across the region?
- Which technologies should operators adopt to deliver broadband in their markets?
- Senior Representative, Huawei
Making the most of satellite technologies to deliver broadband access in West & Central Africa
15.20
- Examining how satellite technologies can improve coverage in the region
- Using satellite as a complementary technology for operators to provide broadband access
- Assessing the costs involved in the provision of broadband access via satellite
- Rodney Benn, Managing Sales Director, Intelsat
Coffee Break and Exhibition Visit
15.45
Optimising network quality in high growth emerging markets
16.30
- Historical symmetry of high growth markets
- Technology leapfrogging end user expectations
- The thrust of market forces and the bottom of the pyramid
- Nicholas Williams, Director; Regulatory Affairs: MUSA, Ericsson
What is the role of GSM technologies in providing advanced services such as broadband in addition to voice?
16.55
- Is GSM the best technology to improve coverage in WCA?
- How easily can GSM technologies (3G, HSPA) provide access to broadband as well as voice?
- What is the market for GSM-based broadband services in West & Central Africa?
- Vitalis Olunga, Chairman, GSM, Africa
Examining how WiMAX can deliver access to wireless broadband in a costeffective and reliable way
17.20
- Understanding why WiMAX technology is suited to the region’s communications needs
- Assessing the cost of deploying and maintaining WiMAX networks in different geographical zones
- Case studies of how WiMAX delivered successful solutions in the region
- Senior Representative, Motorola
End of Day 1 and Networking Drinks
17.45
Stream B: Managing Increased Competition
Launching a new mobile operator in West & Central Africa: strategies to maximise uptake
14.30
- Determining the company’s strategy in launching a new operation: focusing on the network, on branding, on services and/or on pricing
- Differentiating the offer to fi nd a place in the market
- Launching the new services: strategy and timing
- Bruno Allassonière, Director General, Orange Car
Responding to increased competition from new operators: how can incumbents adapt their models to retain customers?
14.55
- Assessing the threat posed by a new mobile operator in the market
- Determining how to respond to it: marketing, branding, new offers etc.
- Is a price war avoidable when a new operator enters an already competitive market?
- François Nze, Director General, Telecel Niger
Enabling an operator to develop and differentiate its offer: stand alone applications to advanced applications
15.20
- What is an application and how can it help an operator differentiate its offer in a competitive environment?
- How can operators generate more ARPU thanks to innovative applications?
- What are the most used applications around the world and why?
- Applications from now to the future
- Stephane Girodon, Head of SIM Applications & Browsing Team, Oberthur Card Systems
Coffee Break and Exhibition Visit
15.45
Marketing and loyalty strategies to attract and retain customers
16.30
- What are the most effective marketing strategies to reach new customers?
- Developing loyalty strategies to manage competition and increase ARPU
- Examining the role of Corporate Social Responsibility activities in an operator’s business model
- Joe Bangali, Chief Commercial Officer, Africell, Sierra Leone
Determining how many operators and service providers a market can sustain
16.55
- What are the criteria to measure how effective competition is in a market?
- Determining the optimal number of operators in a market, depending on its size and penetration levels
- Deciding when and how to allow the entry of a new operator
- Senior Representative, ARTP, Senegal
End of Day 1 and Networking Drinks
17.40
CONFERENCE DAY TWO: Wednesday 4th June 2008
Strategic Plenary: Business Models and Strategies for an Evolving Market
Registration and Coffee
08.30
Opening Remarks by Chairperson
09.15
Keynote Session
Business Models and Strategies for an Evolving Market
Innovative strategies to provide communications for a wide market: operator case study
09.20
- Examining the current penetration in Nigeria and how far it has to grow to reach universal coverage
- Developing strategies to improve coverage in hard to reach and poorer areas
- Providing innovative services, prices and distribution methods to reach more customers
- Ahmad Farroukh, CEO, MTN, Nigeria
Evaluating the effect of technology neutral licenses on the communications market: Nigeria case study
09.45
- Examining the NCC’s objectives in launching technology neutral licensing
- Assessing the licensing process and who the licenses were awarded to # First evaluation of the process: how has it affected Nigeria’s communications market and what lessons can be learned by other countries?
- Engr Ernest Ndukwe, CEO, Nigerian Communications Commission
Examining how Starcomms is successfully offering broadband services in Nigeria
10.10
- Examining Starcomms’ business model and how it entered the wireless broadband market
- Choosing the right technology for the model: how to evaluate the requirements
- Delivering services to end-users and maintaining the network
- Maher Qubain, CEO, Starcomms
Coffee Break and Exhibition Visit
10.35
Technology advances to enable cost-effective access to communications in the region
11.15
- How can new technologies help connect the under-connected in West and Central
- Zhang Zhengyong, Chief Representative, ZTE, Nigeria
Offering convergent services: What are the opportunities in West and Central Africa?
11.40
- What is the market for broadband in West and Central Africa and what are their requirements?
- Examining the business models for operators willing to offer both mobile voice and broadband services
- Benefi ting from the strategic advantage of a historic fi xed network to develop wireless services alongside a mobile network
- Speaker to be confirmed
Bridging the communications divide in West & Central Africa
12.05
- What lessons can less developed market learn from their neighbours to improve the provision of communications?
- What are the optimum strategies to maximise coverage and service uptake in less advanced markets?
- What is the role of government, operators and international bodies in boosting a country’s communications market?
- Panellists:
- Alieu Conteh, Chairman, Vodacom Congo, Dr Congo
- David Kamara, Director of Infrastructure and Industry, Economic Community Of West African States (ECOWAS)
- Honourable Jerry Manwe, Chairman, Committee On Communications, House Of Representatives Of The Federal Republic Of Nigeria (to be confirmed)
- Colin Mukete, Chairman, MTN, Cameroon
Networking Lunch and Exhibition Visit
12.50
Stream C:Networks & Infrastructure
Overcoming technology challenges to deliver improved coverage and QOS: operator perspective
14.15
- What are the main technology constraints in the improvement of coverage?
- Determining the optimum tools to measure quality of service and deliver satisfying levels for end-users
- Choosing the right technologies to improve bandwidth and QOS across the network
- Managing external challenges to network infrastructure: security at base stations
- Stéphane Beuvelet, Chief Technical Officer, MTN, CÔTE D’Ivoire
Strategies for reducing costs and optimizing OPEX and CAPEX
14.40
- Evaluating which costs are having the biggest impact on a operator’s strategy
- Assessing the areas where operating costs can be reduced and how
- Finding way of investing in infrastructure at lower costs
- Improving relations between operators and vendors to keep OPEX and CAPEX low
Examining how CDMA technologies can help resolve telecommunications coverage challenges in West & Central Africa
15.05
- Examining the communications coverage needs in West & Central Africa
- Evaluating the various wireless technologies available and why CDMA is a suitable option for operators and service providers
- Is internet access applicable to mobiles?
- Bill Hearmon, Chairman, African Cdma Forum
Coffee Break and Exhibition Visit
15.30
Assessing how regulatory and governmental measures affect operators’ network coverage
16.10
- Examining the regulatory and governmental requirements that challenge operators: licence conditions, taxation
- Are licence conditions suited to the deployment of networks in rural areas?
- How can regulators and operator work together to improve coverage and QOS in the region?
A regulator’s perspective on how to ensure operators deliver acceptable levels of coverage and QOS
16.35
- Assessing whether operators are delivering acceptable levels of coverage and QOS
- Should licence conditions be modifi ed to update universal service requirements?
- What measures should the regulator take to sanction operators if they are not fulfi lling their obligations?
Closing Remarks and End of Conference
17.00
Stream D: New Services
Chaired by Thecla Mbongue, Research Analyst, Informa Telecoms & Media, UK
Realizing the Potential of Converged Services: Network Migration Strategies, Business Models, and Enabling Technologies
14.15
- Network alternatives for delivering converged, fi xed and mobile services
- Migrating the legacy access and aggregation network
- Business models and case studies for West and Central African service providers
- Services demand and trends going forward - how to meet the demand
- Minimizing OPEX and CAPEX while maximizing converged services revenues
- Yoav Valadarsky, Associate Vice President, Vertical Markets, Network Solutions Division (NSD), ECI Telecom
Reaching the corporate market with data services
14.40
- Understanding the needs of the corporate market to devise targeted offers
- Offering a range of data plans that are suited to the requirements of small and large companies
- Developing price plans to remain competitive at the higher end of the market
- How to ensure added value to the customer while guaranteeing value for the operator through data solutions
- Alan Price Mbida, GM - Commercial & Customer Care, MTN, CÔTE D’Ivoire
Targeting the low-end market with innovative offering and tariffs
15.05
- How low can tariffs and ARPU be sustainable at the lower end of the market?
- What types of services can be developed to attract low-end subscribers?
- Developing distribution strategies to address the lower end of the market
Coffee Break and Exhibition Visit
15.30
Developing a range of value-added services to increase ARPU
16.10
- Examining which value added services are most attractive to the Nigerian market
- Evaluating the success of new messaging services: voice SMS, instant messaging
- Offering a variety of content services to suit different market segments
Making GSM mobile products and services accessible for people with disabilities in Africa
16.35
- Raising awareness on making Products and services accessible for people with disabilities in Africa
- Providing examples from Vodacom’s Specific Needs Products: Speaking phone for the Blind, TTY loopset for deaf persons, dedicated call centre, accessible Vodashops
- Extending products & services internationally: what can be applied to West & Central Africa?
- Examining how GSM Africa can make products & services visible to potential disabled users, educate community leaders and members of organizations, and encourage operators to offer specifi c products for disabled customers
- Karen Smit, Snr Specialist: Transformation, Vodacom, South Africa
Closing Remarks and End of Conference
17.00










