Official publication
Conference Agenda
CONFERENCE DAY ONE: Tuesday 3rd June 2008
Registration, Coffee and Exhibition Visit
08.00
Welcome from the Organiser
09.00
- Joe Willcox, Head of Region, Middle East, Eurasia & Americas, Com World Series, Informa Telecoms & Media
Opening Remarks from the Chair
09.10
- Karl Johannesson, Managing Partner, J’Son & Partners
Keynote Addres: Enhancing Competitiveness and Profitability in a Maturing Mobile Market
09.30
- How much growth potential remains?
- How to compete successfully in a mature mobile market
- Assessing the return on investment across all broadband wireless access technologies - 3G, WiMAX and more
- Alexey Nichiporenko, Deputy CEO, MegaFon
Gain Your Network's Edge: Where Connectivity Meets Content
09.50
- How have technological "revolutions" such as Web 2.0 allowed web brands such as Google and Yahoo to encroach on carriers' customer bases?
- Why consumers are faced with maintaining separate relationships with "connectivity-rich, content-poor" carriers and "content-rich, connectivity-constrained" web-players
- Assessing the scale of the opportunity for carriers to leverage their existing subscriber relationships by authenticating them for access to rich content
- Why providing this authentication innovation must be at the Network Edge, where new services can flourish without affecting the integrity of core networks
- Steve Davis, Product Line Manager, nSignia, Ulticom
Delivering World-Class IP Services in Russia
10.10
- Addressing new growth opportunities to counteract potential new competitive threats in traditional telecom segments
- Developing a wide range of services (Internet, IP VPN, Data Center) aimed at corporates
- Developing bundled data transmission services for Russian businesses and operators
- Konstantin Solodukhin, General Director, Rostelecom
How to Handle the Convergence Challenge
10.30
- Dimensions of convergence
- - Network convergence - Service and applications convergence - Industry convergence
- Market developments, customer demands
- Subscriber expectation around seamless communication
- Evolution path and key opportunities
- Jonathan Sparrow, Head of Sub-Region, Russia, Nokia Siemens Networks & General Director, Nokia Siemens Networks Russia
ROUNDTABLE: Exploiting the Growth Opportunities in Maturing CIS Markets
10.50
- Which kinds of telecoms business are best positioned to grow in Russia and the CIS?
- How far are regulatory environments conducive to growth?
- What opportunities exist for partnerships between fixed-line telcos, mobile operators, media brands and more?
- Konstantin Ankilov, Senior Consultant, iKS-Consulting (moderator)
- Alexey Nichiporenko, Deputy CEO, MegaFon
- Konstantin Solodukhin, General Director, Rostelecom
- Eldar Razroev, CEO, Sistema Mas Media
- Konstantin Tikar, General Director, Beltelecom
- Tayfun çataltepe, Chief Corporate Strategy & International Expansion Officer, Turkcell
Capturing Profitability in a Progressively Convergent World
11.20
- Building an agile infrastructure
- Proactively managing the total customer experience
- Simplifying access to dynamic content & services
- Maximising customer intimacy in real time
- Protecting IP and digital assets; meeting compliance mandates
- Sebastiano Tevarotto, Vice President and General Manager, Communications, Media & Entertainment Business, HP
Coffee & Exhibition Visit
11.40
Development of Broadband Services in the Republic of Belarus: Prospects and Problems
12.10
- Technical and market factors enabling expansion of access to broadband services
- Choice of a combination of access technologies
- IP as a core factor in prospective services
- Konstantin Tikar, General Director, Beltelecom
Segmenting the Customer Base to Provide Big Brand Partners with the Tools to Create New Services
12.30
- Why customers and consumer brands will drive innovation in the telecoms industry
- Understanding the drivers for segmenting the customer base by age and economic background
- How effective micro-segmentation drives increased usage and subscriber acquisition
- Forming effective partnerships with retail, banking and tourism brands
- Garrett Johnston, Group Director of Strategic Marketing, MTS & CMO, MTS Russia
Device Management: Securely Opening up your User Base, Handset and SIM Inventory to Third Parties
12.50
- Boosting channel ARPU by providing tools for 3rd parties to roll out new services
- Making use of your SIM real estate today (Dynamic SIM menus) and tomorrow (On SIM web portals, NFC)
- Activating your device base today (remote configuration management) and tomorrow (remote software management)
- Providing tools to segment your subscriber base around usage patterns and device capabilities.
- Grégory Grin, Chief Operating Officer, SICAP
Exploring Key Trends in the Evolution of the Russian & CIS Telecoms Markets
13.10
- The global market today
- Russia and the CIS - exploring mobile subscription development and KPI trends
- Expansion beyond the domestic market - What opportunities remain?
- What are the prospects for 3G services in the region?
- Broadband development - Russia’s next boom area?
- Gemma Bunting, Research Analyst, Informa Telecoms & Media
Lunch & Exhibition Visit
13.30
Stream A:
- Moderator: Svetlana Grant, Director, Grant Analysis & Consulting
Session One: Sharpening the Focus on Customer Value
Effectively Challenging Incumbent Mobile Operators in a Mature Market
14.30
- Understanding how much growth potential remains in the supposedly saturated Ukrainian telecom market
- Sharpening the focus on specific, segmented offers and on loyalty and retention programs
- Tansu Yegen, CEO, Astelit Ukraine
Mobile advertising. In searching of new perspectives # The potential of mobile advertising: global and Russian view
14.50
- What types of consumer are open to mobile advertising? Some approaches to segmentation
- What is the evidence that the users like ads? New technologies and adv possibilities
- The perspectives for monetization of mobile operator data base
- Irina Solovieva , Managing Director, GIGAFONE Russia
Improving the Availability of 3G Devices to Stimulate Demand for Value-Added Services
15.10
- Evaluating how far the retail price of 3G devices is inhibiting the take-up of services in a market with relatively low solvent demand
- Assessing the impact of handset subsidisation on profitability
- Developing alternative handset financing models for consumers through partnerships in the retail banking space
- David Lee, CEO, Magticom Georgia
Coffee & Exhibition Visit
15.30
Session Two: Maximising ROI on 3G Deployments
3G/UMTS & Evolution: Global Market Uptake and Optimum Network Strategies
16.00
- Perspectives for Russia/CIS
- 3G/UMTS/HSPA worldwide market update
- 3G/3G+ operator strategies: which services are boosting ARPU and growing the subscriber base?
- From 2G/GSM to 3G/UMTS/HSPA - cost-effective steps
- Towards mobile and wireless broadband
- UMTS/HSPA and fixed-wireless access complementary technologies
- A look to the future: 3G LTE
- Jean-Pierre Bienaimé, Chairman, UMTS Forum
Leveraging the Capabilities of 1X EV-DO Rev A to Launch High-Speed, Mobile Broadband Services
16.30
- Understanding how 1X EV-DO Rev A enables efficient use of scarce radio spectrum resources
- Providing a true, always-on, and seamless broadband experience
- Future-proofing the network to account for growing demand for multimedia services
- Zvika Pakula, General Director, PEOPLEnet, Ukraine
Closing Remarks by the Moderator
17.00
Networking Drinks
17.30
Stream B:
Session One: Building Profitable Mass-Market Broadband Services
Using Mobile Technologies to Deliver Mass-Market Broadband Services
14.30
- Growing addressable markets through extended mobile network reach
- Leveraging 3G network bandwidth and capacity to deliver innovative mass market services
- Positioning mobile broadband services for business customers
- Gulnara Khasianova, General Director, SkyLink
Choosing the Right Technology to Compete in the Broadband Market
15.00
- Competition for broadband between CDMA and GSM, and building profitable 3G networks in Ukraine.
- Future of mobile broadband networks: LTE, UMB, WIMAX. Can WiMAX and other wireless access technologies become dominant broadband options?
- Can mobile operators leverage 3G capabilities in time to capitalise on the low penetration of fixed and fixed-wireless access technologies?
- Michael Chobanyan, Managing Director, CDMA Ukraine
Coffee & Exhibition Visit
15.30
Session Two: Fixed-Mobile Convergence/Substitution Strategies
Creating Simple, Value Adding Convergent Services
16.00
- Ensuring that FMC delivers simplicity, convenience and value for the customer
- Leveraging synergies with the mobile business to accelerate the development of convergent services
- Creating a compelling quad-play offering
- Fred Ledbetter, Senior Vice-President & Chief Marketing Officer, Golden Telecom, Golden Telecom
Devising Compelling Enterprise FMC Solutions
16.30
- Understanding what enterprise customers will require from FMC services - control of mobile call charges, improvement of indoor coverage for mobile users, new value-adding applications
- What will operators need to achieve in terms of network level convergence?
- How far will operators need to own both fixed and mobile network assets to offer FMC services profitably?
- Vasiliy Kuzichev, Business Development Director, SonicDuo
Closing Remarks by the Moderator
17.00
Networking Drinks
17.30
CONFERENCE DAY TWO: Wednesday 4th June 2008
Opening Remarks from the Chair
09.00
- Karl Johannesson, Managing Partner, J’Son & Partners
Thriving as a Leading Facilities Based Provider of Integrated Telecoms and Internet Services
09.10
- Competing with incumbent telecoms businesses in the major population centres of Russia and other CIS markets
- Offering compelling voice, data and Internet services to corporations, operators and consumers
- Opportunities to offer rich new converged services
- Jean-Pierre Vandromme, CEO, Golden Telecom
The Growing Market Opportunities for 3G and Beyond
09.40
- Evaluating the innovative services offered by operators around the world
- How EV-DO Revision B and the continued HSPA evolution (HSDPA, HSUPA, HSPA+, and beyond) will enable operators to achieve even higher data rates and larger capacity
- Untapped market opportunities for 3G networks; exploring new services such as - VoIP, social networking, LBS, FMC services and consumer electronics
- What are the different considerations and pitfalls when planning for new advanced services and their implications on the systems and devices?
- Market opportunities for next-generation networks - Ultra-Mobile Broadband (UMB) and Long-Term Evolution (LTE)
- Steve Tak Wan, Director, Technical Marketing, Qualcomm Inc.
Realising Market Potential for Triple Play Services
10.00
- Choosing an effective business model for competition with telecoms operators in the triple play place
- Using exclusive content and service innovation as a route to the market
- How can customer value be maximised and ARPU boosted in the pay TV space?
- Sergey Kalugin, CEO, National Telecommunications
IMS - the Saviour of Telco Revenues
10.30
- IMS: its position in the technological environment
- IMS and Web 2.0: telco versus Internet?
- IMS or not IMS: - a guide
- Operator case study
- IMS market: opportunities and reality
- Stefan Gärtner, Senior Consultant, Detecon International
Coffee & Exhibition Visit
10.50
Emerging Business Models for Deploying WiMAX
11.20
- WiMAX: Urban mass-market broadband, business connectivity, and remote rural/suburban areas?
- Calculating a business case for offering broadband to underserved regions
- Creating attractive service packages on a WiMAX network
- Vitaly Slizen, CEO, Synterra
Services in the 3G Era
11.40
Perspectives on the development and success of rich services in the era of 3G deployment in the region
- Alexey Pankratov, Deputy Director, Marketing Department, Application and Software Product Line, CIS Regional Division, HUAWEI TECHNOLOGIES
Assessing Operator Growth Strategies
12.00
- How far does fixed-mobile substitution threaten fixed-line telecoms businesses in the region?
- Which groups are positioned to offer fixed-mobile convergence services?
- Which operators are best placed to own the triple-play market? (Incumbents, altnets, cable MSOs)
- How far will VoIP impact upon fixed and mobile operators?
- Svetlana Grant, Director, Grant Analysis & Consulting
Lunch & Exhibition Visit
12.30
Stream A:
Moderator: Svetlana Grant, Director, Grant Analysis & Consulting
Session One: Profitable WiMAX Deployment
WiMAX Business Models: Global Experience and its Applicability in Russia and the CIS
14.10
- Emerging WiMAX business models:
- Large scale deployment in a developed, competitive market by an existing operator
- Build-as-you-go deployment in an emerging market by a new entrant
- Enterprise-focused, developed-market services provider
- Where WiMAX fits: opportunities for WiMAX in Russia and CIS:
- MNOs
- Fixed incumbents
- Small operators
- Lessons so far: packages, pricing and how to insure profitability
- Bakhyt Weeks, EMEA Analyst, Pyramid Research
Success Factors for Deploying WiMAX
14.30
- How viable is a "Build-as-you-go" WiMAX deployment?
- Site acquisition - acquiring the right sites and building quickly
- Retail and distribution - getting the products to the customers
Coffee & Exhibition Visit
15.00
Session Two: Growing the Mobile Content Ecosystem
Changing Priorities for the Development of the Mobile Value-Added Services Market
15.30
- Understanding the current status and potential of the mobile VAS market
- Prospects and Forecasts for the Market and its various segments
- Developing mobile content and VAS further: enabling and inhibiting factors
- Profiling key content market participants
- Konstantin Ankilov, Senior Consultant, iKS-Consulting
Growing the Market for Mobile Content and Competing Effectively in that Market
16.00
- Key trends in developing mobile content ecosystem
- What content providers need to succeed
- Setting up successful business models for content generation and revenue sharing
- Timofey Bokarev, President, Next Media Group
Closing Remarks by the Moderator
16.30
Stream B:
Opportunities in Rich IP Services
Rolling Out Value-Added Services over IP Networks - Positioning Triple Play Services for Cable Operators
14.00
- Creating compelling triple-play bundles which compete effectively with telecoms operators’ DSL offering
- How will the shift to digital broadcasting affect cable operators in terms of their offer to consumers?
- Which services will be needed to ensure effective differentiation? - VoD, interactive gaming, original content etc.
- Victor Pinchuk, CEO, National Cable Networks (NKC)
Growing the Market for Broadband and Multimedia Services: Success Strategies for Operators
14.30
- Do Operators’ services strategies really focus on end-users?
- Which technology DSL/Cable/WIMAX/3.5G Mobile best fulfils end-user needs?
- Trends in mature markets and current status of the Russia/CIS market
- Options for moving forward and recommendations for growth
- Gulay Ozkan, Managing Director, GEDS Business
Coffee & Exhibition Visit
15.00
Telco-Media Convergence: Benefiting from the Growth in Pay-TV
15.30
- Traditional TV vs. IPTV: competitive advantages and market growth potential
- Encouraging migration to premium pay TV services
- Artem Kudriavtsev, Deputy General Director, Sistema Mas Media
Growing the Broadband Services Market
16.00
- Growth opportunities around the development of broadband in major metropolitan markets and the regions
- Understanding the investments requited to build modern broadband networks
- Creating profitable business models: reducing churn and increasing APRU
- How much growth potential is there in the Russian and CIS broadband markets?
Closing Remarks by the Moderator
16.30
