Conference Agenda

• Day One - Stream A - Stream B
• Day Two - Stream A - Stream B

Day One Wednesday 26 September

Keynote Plenary Session: Opportunities, Challenges, Convergence

08.15 Registration & Morning Coffee

09.00 Welcome Remarks from the Organiser

1. Joe Willcox, Head of Region, Eurasia & Americas, Informa Telecoms & Media

09.10 Opening Remarks from the Chair

1. John Gole, Program Director, Telecommunications, IDC CEMA

09.20 Keynote Address:Vision for Profitable Convergent Communications Businesses in the CEE Region

• Driving up the acceptance of 3G services in the region
• Effective convergence strategies across fixed and mobile networks
• Assessing the impact of new broadband wireless technologies
• Monetising telco-media convergence

1. Salvador Anglada Gonzales, CEO, Telefónica O2 Czech Republic

09.40 Operator Viewpoint:Providing Customers with What they Want Rather than Focussing on Technologies

• A technology-agnostic approach to offering customers high-quality, reliable services at an attractive price
• Ensuring the customer gets mobility, personalisation and immediacy
• Forming partnerships to avoid unnecessary duplication of network investments

1. Grahame Maher, CEO, Vodafone Czech Republic

10.00 Monetising the Movement of Funds across Europe

• Migrant workers from the CEE region: the scale of the mMoney opportunity for telecoms service providers
• How operators can gain from making the international payments market more transparent and boosting the flow of hard currency into CEE countries
• Offering consumers the convenience of airtime transfers and mobile utility payments

1. Paolo Montessori, VP Europe, Bharti Telesoft

10.30 Operator Case Study: Transforming the Business towards a Customer-Centric Approach

• Understanding the challenges of market liberalization for the incumbent, previously monopolist operator
• Transforming the business to a customer-centric, market-driven model
• Tracking the success of the mobile business: doubling the customer base, extending the portfolio of services, offering improved value for money

1. Etrur Rrustemaj, Managing Director, PTK Kosovo

10.50 How to Gain Competitive Advantage and Maximise Revenues in the World of Convergence

• Increasing customer loyalty by unlocking the potential of customer data, executing relevant promotions and rewarding customer usage
• Assuring accurate and total revenue capture
• Driving maximum revenues from your messaging services
• Introducing new services quickly and cost effectively
• Capitalising on the opportunities offered by convergence

1. Bas Lemmens, SVP Sales, Europe, Russia & Africa, Acision

11.20 Refreshment Break and Networking

11.50 Driving the ARPU revolution: new business models

• As ARPU is stagnating in most mature markets for mobile operators, what new idea and business models can regenerate growths?
• Understanding the logic, science and methodology behind these new business models?
• What results have such fresh concepts delivered to mobile operators across Europe in 2007?

1. Alex Vrastkides, CEO, Upstream

12.20 Operator Case Study: Leveraging the Favourable Coverage Economics of CDMA2000 to Offer Competitively Priced, High Speed Wireless Broadband

• Comparing W-CDMA and CDMA2000 coverage economics
• Creating a compelling suite of mobile internet and fixed-wireless telephony tariffs
• Identifying key customer segments and marketing the new offering

1. Marek Slácik, Chief Marketing & Sales Officer, MobilKom a.s., Czech Republic

12.50 Regional Analysis of Mobile Markets in CEE

• Subscription and forecast overview
• Trends in ARPU and data usage
• WCDMA and HSDPA deployment update
• Analysis of WiMAX and non-cellular technologies

1. Kester Mann, Senior Research Analyst, Informa Telecoms & Media

13.20 Lunch and Networking

Stream A
Session One: Opportunities in More Competitive Markets

1. Moderator: John Gole, Program Director, Telecommunications, IDC CEMA

14.10 MVNO Case Study: Combining Financial and Telecoms Services to Offer Added Value for Consumers and Additional Revenue for Operators

• Offering stable additional revenue to the mobile operator
• Assessing the risks of competing on price with established operators
• Offering convenience and value to consumers
• Creating innovative mechanisms to co-market telecoms services and financial products

1. Agnieszka Walczak-Karbowska, Executive Project Director, mBank mobile, Poland

14.30 MVNO Case Study: Can CEE Markets Support Multiple, Value-Adding MVNOs?

• Which factors have inhibited the wider application of the MVNO business model in CEE markets?
• How far do regulatory regimes ease the market entry of new service providers?
• How can MVNOs be positioned to add value to the overalls telecoms market?

1. Michal Herman, CEO, Star Communications, Czech Republic

14.50 Operator Case Study: Effective Competition with the Wireline Incumbent

• How far does your regulatory environment enable fair competition and innovation?
• Technological innovation: exploiting cutting edge broadband wireless access technologies to offer high-speed data services and IP telephony at a compelling price point
• Cost management: outsourcing non-core functions to maintain your focus on customer service and innovative service development

1. Oleg Shvaikovsky, CEO, Norby Telecom, Estonia

15.10 Panel Discussion: Are CEE Telecoms Markets Sufficiently Competitive?

• Are regulatory measures ensuring fair competition?
• Which markets and opportunities are most attractive to foreign investors?
• How far are emerging technologies disrupting the competitive landscape in the CEE region?
• Fragmentation or consolidation: future trends in fixed-voice, internet, mobile and media markets

PANELLISTS:
1. Ilirian Kuka, CEO, Albtelecom, Albania
2. Michal Herman, CEO, Star Communications, Czech Republic
3. Etrur Rrustemaj, Managing Director, PTK Kosovo
4. Oleg Shvaikovsky, CEO, Norby Telecom, Estonia

15.40 Afternoon Refreshments & Networking

Session Two: Tapping Enterprise Revenues

16.10 Will Corporate Customers Buy from Operators or Build ICT Solutions In-House?

• The competitive threat to telcos from IT systems integrators: assessing the risk of high-value enterprise
• customers favouring building out their own network over telco-provided solutions
• Mitigating risk via properly understanding customers�f requirements
• Assessing how far emerging broadband wireless access technologies will impact upon enterprise
• communications provision
• Assessing which service providers are best-placed to win the highest value business
• Enterprise mobility: which service providers are set to win?

1. John Gole, Program Director, Telecommunications, IDC CEMA

16.30 Operator Case Study: Opportunities and Challenges for Mobile Operators in the Enterprise Segment

• Understanding the Lebanese mobile market: similarities and differences vs. CEE markets
• Positioning the mobile operator in the enterprise segment
• Current and future offers to support customer retention and maintain high ARPU

1. Stefan Omlor, Chief Commercial Officer, Alfa, Lebanon

16.50 Operator Case Study:Meeting the Needs of Enterprise Customers

• Meeting the needs of large enterprises and SMEs
• Competing effectively for public sector revenues

1. Andrzej Binkowski, General Director, DRSA, Poland

17.10 Closing Remarks from the Moderator

Stream B
Profitable Wireless Broadband Deployment

1. Moderator: Svetlana Grant, Senior Manager, CMT, Pyramid Research

14.10 Operator Case Study: The Realities of Rolling out a WiMAX Network in an Emerging Market

• Assessing and managing technology challenges
• Working through 16d/16e issues
• Effective financing models for WiMAX deployment
• Partnership issues and market development

1. John Munnery, Chairman, TransTelecom, Bulgaria

14.30 Operator Case Study: WiMAX: New Entrants Adding Value to CEE Communications Markets

• Calculating a robust business case for wide population coverage with WiMAX
• Assessing the potential of both residential and enterprise markets
• Offering a rich mix of internet access, VoIP, VPN products and video surveillance services
• Combining the advantages of wireless technology with innovative service pricing

1. Krassimir Stoitcheff, CEO, Max Telecom, Bulgaria

14.50 Operator Case Study: Assessing the Disruptive Potential of WiMAX in CEE Markets

• Which markets offer the best opportunities for WiMAX?
• Network rollout concepts
• Market strategies and vision for future growth

1. Marcin Marszalek, VP Business Development, WiMAX Telecom

15.10 Operator Case Study: Cost-Effective Deployment of HSDPA

• Assessing the performance of the existing network
• Setting HSDPA performance targets and selecting a deployment strategy
• Effective configuration and capacity planning
• Defining parameter sets for HSDPA-capable cells

1. Horst Pertl, Director Access Network Planning, MTel, Bulgaria

15.40 Closing Remarks from the Moderator

Close of day 1 and networking drinks in the exhibition.

• Day One - Stream A - Stream B
• Day Two - Stream A - Stream B

Day Two Thursday 27 September

Morning Plenary Session: Profitable Convergence Strategies

09.00 Opening Remarks from the Chair

09.10 Operator Case Study: Thriving in Saturated Mobile Markets

• Subscriptions vs. subscribers: how much growth potential remains?
• Identifying and keeping the highest value customers
• FMC vs. fixed-mobile substitution: optimum strategies for MNOs
• Driving up customer acceptance of 3G services

1. Richard Moat, CEO, Orange Romania

09.40 Convergent Services on Mobile Infrastructure

• Subscriber adoption of convergent service: the different usage patterns for land line and mobile.
• Differentiation in the voice market: enhanced voice offers
• Localized service for private and business users
• Case study: convergent offer, solution architecture

1. Antonio Brignoli, HP OpenCall Marketing Manager, HP Software EMEA

10.10 Can Pure Mobile and Pure Fixed Operators Partner Effectively to Deliver a Compelling Convergence Offering?

• Calculating workable business models for both sides in a mobile-fixed inter-operator partnership for the
• development of a converged services proposition
• What technical, commercial and regulatory challenges exist?
• Reporting on the early adopters of fixed-mobile partnering strategies

1. Svetlana Issaeva Grant, Senior Manager, CMT, Pyramid Research

10.40 How can Service Providers Maximise the Convergence Opportunity around Enterprise Services?

• Assessing the risks around enterprises cutting the telecoms operator out of the enterprise mobility value chain
• Understanding business customers�f requirements for a seamlessly converged PBX and mobile device:
• cost control, convenience and added functionality
• Ensuring the convergence device meets customers' needs

1. James Hart, Director, Channel Marketing, EMEA, Research in Motion

11.10 Morning Refreshments & Networking

11.40 Enabling FMC with Identity Management across Multiple Services and Networks

• Addressing regulatory concerns over identity privacy
• Evaluate the commercial value of �efollow-me�f service personalization, including availability management
• Managing consistent, predictable QoS for FMC networks
• Best practices for subscriber identity management

1. Chris Newton-Smith, Managing Director, EMEA Sales, Redknee

12.10Operator Case Study: Migrating Video Content to the Third Screen in the CEE Region

• Assessing the market for mobile TV services
• Creating a partnership between a mobile operator and a DVB-H network partner
• Leveraging experience from the implementation of digital TV broadcasting
• Meeting challenges specific DVB-H technology, such as signal coverage in the interiors

1. Jane Hannah, CEO, Radiokomunikace a.s.

12.4012.40 Building a cost effective Next Generation Converged Revenue Management Infrastructure

• What do we mean by convergence today?
  • Prepaid/postpaid
  • wireless/wireline
  • voice/data
• Value and incentive based pricing
• OSS/BSS solution footprint

1. Graham Carey, Director, Industry Solutions, Oracle Communications Global Business Unit

13.10 Lunch & Networking

Stream A
Monetising Triple-Play & Telco TV

1. Moderator: John Gole, Program Director, Telecommunications, IDC CEMA

14.10 Profiting from Triple-Play Interactive Gaming

• Creating successful interactive games for TV viewers
• Offering a seamless gaming experience across TV, PC and mobile phone platforms
• How fixed, mobile and integrated telecoms operators can boost ARPU and achieve greater customer stickiness via interactive games across fixed and mobile networks

1. Stéphane Vergnères, Mobile Business Development, Visiware

14.40 Operator Case Study:Assessing the Business Case for IPTV Deployment by Incumbent Operators

• Understanding the competitive landscape: strengths and weaknesses of competitor offerings
• What would induce competitors’ customers to churn to a telco IPTV offering?
• Telco IPTV: a defensive measure against competitors’ triple-play bundles or a rich source of new revenues?
• Technology requirements: creating a single, converged infrastructure to support multiple services

1. Markus Golder, Marketing Director, Fixed Line Division, Bulgarian Telecommunications Company

15.10 Afternoon Refreshments & Networking

15.40Driving the Acceptance of Mobile TV

• Creating compelling content for the mobile device
• Understanding how people consume content on via the mobile phone
• Developing winning strategies for video content distribution

1. Oscar Hoglund, Head of IPTV and Mobile, Zodiak Television

16.10 Telco-Media Convergence . What will be the End Game?

• What are the key end user trends that impact convergence?
• What are operator motives for convergence?
• What lessons can be learnt from telco moves into the convergence space (IPTV, mobile media)?
• How are content brands embracing convergence?
• What are the threats and opportunities for telcos? What are the key success factors for telcos in the
• convergence space?

1. Katja Benyon, Senior Manager, Spectrum Strategy Consultants

Stream B
Monetising Mobile Content

1. Moderator: Svetlana Issaeva-Grant, Senior Manager, CMT, Pyramid Research

14.10 Building Brands for Small Screens

• Made for mobile vs. recycling
• Growing from mobile to 360
• The future of mobile brands

1. Hans Spielthenner, CEO & Co-Founder, ohm:tv

14.40 Boosting the Profitability of Mobile Games

• How can operators, portals, aggregators and game developers combine to grow the mobile games business?
• Creating sticky community-based services
• Engaging users with services which draw on user generated content

1. Albin Lozar, Director, Corporate Marketing, COCOASOFT

15.10 Afternoon Refreshments & Networking

15.40GPS - New hope for Carriers to Stem ARPU Decline

• Current status of the GPS industry in PND's and Mobile Handsets
• Trends that offer new revenue streams
• Partnerships in focus
• Necessary investments
• Geographic, demographic and technical challenges

1. Hartmut Leuschner, Director of European Research and Lead Editor of Global Telecommunications, Off the Record Research

16.10The Need to Adopt Content/Video Services Specifically Created for the Mobile Device Form Factor

• Why bespoke content for the mobile device offers better value than adapted, generic content
• Challenges around creating and distributing specially created content

1. Ilay Kimsey, CTO, Mavital Productions & Development

16.40 Profitable and Responsible Distribution of Adult Content via the Mobile Channel

• Assessing the further revenue potential in mobile adult content
• Optimum distribution and partnering strategies for operators and other value chain participants

1. Jana Soukupová, Account Manager, MP Media

17.10 Closing Remarks from the Moderator